Go-To-Market Resource Library How to price AI: The cheat sheet for B2B founders Read more Featured categories Explore all resources Tags All AI Annual GTM Planning Customer Success Finance GTM Summit Marketing People Ops Pricing RevOps Sales Compensation Sales Development Strategy Sales Strategy Survey Content type All Article Presentation Tools & templates Video View resources Previous Next View all View all GTM strategy and planning View all Driving quick wins with your pricing strategy 10x your go-to-market strategy with a sharper ICP Customer value mapping workshop Annual GTM planning for RevOps leaders Perfecting your positioning Finance View all Scaling finance beyond series A Insights from BILL President and CFO John Rettig Effective board reporting Internal financial dashboard template Marketing org View all Scaling your marketing organization cheat sheet Scaling your marketing org seed through growth 100-day CMO plan template Responsibilities by marketing role Marketing interview questions – Series A/B Marketing interview questions – Series C+ GTM AI View all GTM AI lab: AI for sales rep and manager enablement How Socure booked more meetings with fewer SDRs using AI What’s working in AI prospecting: Prompts to start using today What’s working in AI prospecting: Tools and workflows Sales comp View all Compensation matters Overview of sales compensation plan components FAQs: Sales compensation for early stage startups Sales compensation calculator Best practices for windfalls, draws, accelerators, debookings & payments Sales compensation plan template GTM Summit View all The 5 rules of founder-led GTM The new rules of marketing AI Selling in the age of AI “Do we need to create a category?” with Rick Schultz, CMO at Databricks “How do I get my sellers to sell value?” with Stevie Case, CRO at Vanta Naming the Lakehouse: How Databricks created their category “How do I price my AI product?” with Everett Berry, Head of GTM Engineering at Clay