How we scaled Databricks with CMO Rick Schultz
At our GTM Summit, Scale CPO Craig Rosenberg sat down with Databricks CMO Rich Schultz to talk category creation, keeping a narrow audience focus, and how to adapt to AI.
Author: Craig Rosenberg
Naming the Lakehouse: How Databricks created their category
Databricks' success is hard to overstate. They had the largest raise of 2024, $10 billion at a $62 billion valuation, making them the fourth most highly-valued US-based startup. They’ve achieved 60% YoY growth in recent quarters and crossed a $3…
The Scale Sales Development Framework
Sales development is undergoing a revolution, inspired, in part, by the waning efficacy of traditional strategies: indiscriminately blasting prospects with non-personalized messaging just isn’t cutting it anymore. At the same time, advancements in AI co-pilots are starting to pave the…
Creating the GTM Machine: How Scale Venture Partners is redefining startup advisory
When I first joined Scale in 2022 to build out our GTM Advisory team, I promised the partnership at Scale that our team–tasked with helping startups transition from founder-led growth to GTM machines–would be unique. The best venture capital firms…
The Scale Marketing Framework
Let’s be honest: the remit of the “marketing” function, at least as it exists in B2B tech companies, is exceptionally broad. The marketing leader has to support everything from brand to corp comms, from demand gen to messaging; as compared…
AI GTM flash survey: How GTM teams are actually using AI
Over the past few years, excitement surrounding the use of AI in go-to-market (GTM) has reached a fever pitch, with many leading voices predicting a fundamental shift in the way companies sell and market their products. To understand the degree…