AI’s double-edged sword
To date, much of the chatter about AI in GTM has focused on changes to how we sell: how we can now use AI SDRs, AI autodialers, AI content generation platforms, etc. And while these discussions are critical to keeping…
Author: Mark Gustaferro
Naming the Lakehouse: How Databricks created their category
Databricks' success is hard to overstate. They had the largest raise of 2024, $10 billion at a $62 billion valuation, making them the fourth most highly-valued US-based startup. They’ve achieved 60% YoY growth in recent quarters and crossed a $3…
AI GTM flash survey: How GTM teams are actually using AI
Over the past few years, excitement surrounding the use of AI in go-to-market (GTM) has reached a fever pitch, with many leading voices predicting a fundamental shift in the way companies sell and market their products. To understand the degree…