Resources

Go-To-Market Library

Proven frameworks, strategies, and tactical guides drawn from operators who’ve done this before, from high-level strategy to the templates you need to execute.
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AI
The State of GTM AI in 2025

State of GTM AI in 2025: adoption rates, working use cases, tool landscape, and implementation best practices. Comprehensive market analysis.

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Sales Compensation
Sales comp clinic: Answering your questions

Get answers to the most frequent sales compensation questions we hear from early-stage startups.

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Finance
How to nail your board deck

Learn how to nail your board deck every time.

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Marketing
How to craft a great marketing plan

Sydney Sloan, CMO of G2, walks through her battle-tested approach to building annual marketing plans.

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Finance
Financial planning template

Early and mid-stage startups of any sophistication can use this templated planning model to create intelligent pro forma financial projections.

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Sales Strategy
Founder-led sales and marketing never ends

Framework for ongoing founder involvement in GTM: key deals, positioning ownership, and customer relationships.

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GTM Benchmarks

GTM performance statistics from high-growth startups.  See what good performance looks like when powered by AI.
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AI
Using AI personas to perfect your messaging
A guide on how to use AI buyer personas to craft messaging that converts.
Video
AI
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Matt Amundson
Sales Compensation
Sales comp clinic: Answering your questions
Get answers to the most frequent sales compensation questions we hear from early-stage startups.
Video
Sales Compensation
Read More
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No items found.
Finance
Board deck template
Presentation
Finance
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M.G. Thibaut
Finance
How to nail your board deck
Learn how to nail your board deck every time.
Finance
Read More
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M.G. Thibaut
Marketing
How to craft a great marketing plan
Sydney Sloan, CMO of G2, walks through her battle-tested approach to building annual marketing plans.
Marketing
Read More
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Sydney Sloan
Finance
Financial planning template
Early and mid-stage startups of any sophistication can use this templated planning model to create intelligent pro forma financial projections.
Finance
Read More
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Mark Gustaferro
M.G. Thibaut
Finance
How to create an annual finance plan that actually works
Finance
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Mark Gustaferro
3 steps to start appearing in AI search
Quick-start guide for AI search visibility: content structure, authority signals, and Answer Engine Optimization.
Presentation
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How to use an "Our Understanding of Your Business" slide to win more deals
Framework for demonstrating buyer knowledge and building credibility in competitive deals.
Article
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Robert Koehler
Using AI to Coach Sales Reps on Discovery
AI-powered discovery coaching: using AI to analyze discovery calls, identify skill gaps, and deliver personalized coaching for sales reps.
Article
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Robert Koehler
AI
The State of GTM AI in 2025
State of GTM AI in 2025: adoption rates, working use cases, tool landscape, and implementation best practices. Comprehensive market analysis.
Article
AI
Read More
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Mark Gustaferro
Sales Strategy
Founder-led sales and marketing never ends
Framework for ongoing founder involvement in GTM: key deals, positioning ownership, and customer relationships.
Sales Strategy
Read More
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Mark Gustaferro
AI
How Motion’s head of sales built a deal-scoring digital twin
Case study on Motion's AI digital twin for deal scoring: implementation approach and results.
AI
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No items found.
Finance
A financial leader’s guide to effective board reporting
Comprehensive board reporting guide for CFOs: metric selection, narrative development, and Q&A preparation.
Finance
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M.G. Thibaut
The AI adoption game board—sales edition
Visual framework for sales teams to prioritize AI initiatives and track adoption progress.
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Kristina McMillan
AI
The evolution of AI SDRs and where it’s working today
Analysis of AI SDR landscape: evolution from automation to agents and current working applications.
AI
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Kristina McMillan
AI
From hype to utility: What agents actually mean for GTM teams
Framework for evaluating AI agent capabilities and implementing real workflows that deliver value.
Article
AI
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Kristina McMillan
The AI adoption game board–marketing edition
Visual framework for marketing teams to prioritize AI initiatives and track implementation progress.
Article
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Kristina McMillan

News from the Scale portfolio and firm

Investment perspectives, market analysis, and growth playbooks from 30 years of backing Founders.
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