Resources

Go-To-Market Library

Proven frameworks, strategies, and tactical guides drawn from operators who’ve done this before, from high-level strategy to the templates you need to execute.
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AI
The State of GTM AI in 2025

State of GTM AI in 2025: adoption rates, working use cases, tool landscape, and implementation best practices. Comprehensive market analysis.

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Sales Compensation
Sales comp clinic: Answering your questions

Get answers to the most frequent sales compensation questions we hear from early-stage startups.

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Finance
How to nail your board deck

Learn how to nail your board deck every time.

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Marketing
How to craft a great marketing plan

Sydney Sloan, CMO of G2, walks through her battle-tested approach to building annual marketing plans.

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Finance
Financial planning template

Early and mid-stage startups of any sophistication can use this templated planning model to create intelligent pro forma financial projections.

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Sales Strategy
Founder-led sales and marketing never ends

Framework for ongoing founder involvement in GTM: key deals, positioning ownership, and customer relationships.

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GTM Benchmarks

GTM performance statistics from high-growth startups.  See what good performance looks like when powered by AI.
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Marketing
How to build an effective 100-day new CMO plan
Framework for CMO 100-day plans: assessment approach, quick wins, strategic planning, and stakeholder alignment.
Marketing
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Maria Pergolino
AI
How to use AI to make standardized account plans
Guide to using AI for consistent, comprehensive account plans at scale. Templates and automation workflow.
Article
AI
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Blake Cohlan
AI
SEO in the age of AI: How to remain relevant
Guide to SEO strategy for AI search: optimizing for LLM citation and Answer Engine Optimization.
Article
AI
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John-Henry Scherck
AI
GTM AI lab #7: BYO GPT!
Advanced workshop for building custom GPTs. Bring-your-own-use-case format.
Video
AI
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AI
6 ways to coach your sellers with AI
Six AI coaching methods for sales teams: call analysis, deal inspection, skill assessment, and performance tracking.
Article
AI
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Neil Harrington
The four types of signals
Framework covering four categories of buyer intent signals for sales prioritization.
Tool & Templates
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Maria Pergolino
AI
Build an AI agent for prospecting
Workshop with step-by-step guide to building an AI agent for prospecting: research, personalization, and outreach.
Article
AI
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Kristina McMillan
AI
GTM AI lab: Using AI to build account plans
Workshop on using AI to create account plans including stakeholder mapping and opportunity analysis.
Video
AI
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AI
GTM AI lab #4: BYO GPT!
Workshop for building custom GPTs for sales and marketing workflows. Bring-your-own-use-case format.
Video
AI
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AI
How SupportLogic uses AI to scale account intelligence
Case study on SupportLogic's AI-powered account intelligence for customer health visibility and expansion targeting.
Article
AI
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Kristina McMillan
AI
Try our GPT for building pitch decks
Free AI-powered tool for creating and improving B2B sales presentations.
Article
AI
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Kristina McMillan
Pete Giordano
How to run a high-impact AI marketing hackathon
Guide to running AI marketing hackathons: event structure, challenge design, and outcome measurement.
Article
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Maria Pergolino
AI
GTM AI lab: Perfecting your sales pitch deck with AI
Workshop on using AI to improve sales pitch decks through messaging refinement and competitive positioning.
Video
AI
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Marketing
Product launch plan template
Template for product launches: pre-launch checklist, launch day activities, and post-launch optimization.
Tool & Templates
Marketing
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Maria Pergolino
Annual Planning
How to build a highly effective founder brand in little time
An introduction to the fundamentals of SEO.
Tool & Templates
Annual Planning
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Alex Niehenke
30 unforgettable lessons for startups from the Scale GTM Summit
Thirty key takeaways from Scale GTM Summit covering pricing, sales, marketing, and AI adoption.
Article
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Craig Rosenberg
What is a GTM engineer? The strategic architect powering modern revenue teams
Article by Kristina McMillan defining the GTM Engineer role: AI automation, agent deployment, system integration, and experimentation. Includes skills matrix and sample job description.
Article
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AI
GTM AI lab: Build your first agent
Workshop with step-by-step guide to building your first AI agent for GTM workflows.
Video
AI
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