SaaS Metrics: A History of the Magic Number
“It’s… Magic!” Every superhero has an origin story. Here’s how one humble SaaS metric became the super-useful Magic Number.
Category: Scale Studio
SaaS Metrics: A Primer on SaaS Sales Efficiency
A founder's refresher on the sales efficiency metric: how it’s calculated, how it’s used, and what it tells you about your go-to-market model.
What a Difference a Quarter Makes: COVID’s Impact on Q2 Performance
During Q2, enterprise SaaS grew but at a slower rate. Here is the ARR attainment data for Scale's portfolio during the first full quarter of COVID.
Burn Rate: A Founders Refresher on SaaS P&L
The first in a series on burn rate, we cover the basics of the income statement (P&L) with a SaaS-centric look at its major components.
SaaS Metrics: Diagnose Customer Loss with Renewal and Retention Rates
Cash is king right now, and retaining customers is far more cash efficient than finding new ones. Here’s how to track Renewal and Retention rates.
What Just Happened? Flash Report on Q1 SaaS Sales
Preliminary Q1 results show median Q1 Plan attainment of 80% but wide dispersion of outcomes.
SaaS Metrics: Getting More Signal from the Churn Metric
Our series on Customer Retention continues with a look at adjustments to the Churn rate calculation that add greater precision.
A Quick Primer on the Rule of 40
A framework for measuring the balance of growth and profitability in the world of SaaS
SaaS Metrics: To Understand Customer Retention, Start with Churn
Part 1 of a series on Churn and Retention for founders seeking a solid foundation in churn rate and retention analysis.