Perspectives
Perspectives, not platitudes.
Investment perspectives, market analysis, and growth playbooks from 30 years of backing Founders. What we've learned, what we're seeing, and what actually works.
The Go-to-Market Resource Library
Tools, templates, and playbooks from operators who know what it takes to scale.

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Go To Market
Scale Studio
From $0 to $1M: What’s the Difference Between Churn and Renewal?
Churn and Renewal are the yin and yang of customer retention metrics. Here's a quick look at how to use both metrics.
Article
Dale Chang
Go To Market
Scale Studio
From $0 to $1M: A Common Mistake with Churn Metrics
Here's a look at one common mistake getting the Churn calculation to accurately reflect a company's business model.
Article
Dale Chang
Go To Market
Scale Studio
From $0 to $1M: Tracking the Growth of Every $1 in Sales
How effective is your company at upsell and expansion? Annualized Net Retention is a key SaaS metric for tracking how every $1 in sales grows over time.
Article
Dale Chang
Trends
Eric Anderson Promoted to Partner, Team Growth Continues
We’re pleased to announce that Eric Anderson has been promoted to Partner and Noah Gross promoted to Senior Associate. Over the summer Scale also welcomed three new investing team Associates and our first Portfolio Operations Associate, who we’ll introduce below.
Article
Trends
Stacey Bishop
Go To Market
Trends
From Seed to Series A: Growing from 1 to 10 Engineers
Guest post from the CTO of CircleCI covering do's and don'ts of building a dev team.
Article
Guest Author
Go To Market
Trends
From Seed to Series A: Growing from 11 to 20 Engineers
Guest post from the CTO of CircleCI covering do's and don'ts of building a dev team.
Article
Guest Author
Scale Studio
Trends
Scale Studio Flash Update: Re-Acceleration Continues
Q2 marked another quarter of strong performance where the majority of our portfolio companies met or exceeded plans and continued to accelerate growth.
Article
Dale Chang
Go To Market
Scale Studio
From $0 to $1M: Does the Rule of 40 Matter Early On?
Is the Rule of 40 useful for early-stage startups? We look at the answer using data on Rule of 40 performance at different revenue levels.
Article
Dale Chang
Trends
Verticals
The Third Wave of Restaurant Technology
The restaurant industry is becoming more digitized and automated. A look at the emerging “third wave” restaurant tech stack.
Article
Sam Baker
Noah Gross
Trends
Scale News: The Business Of Relationships After COVID
The Scale team returns to the office this week ready to build relationships with entrepreneurs however and wherever works best.
Article
Trends
Dale Chang
Scale Studio
From $0 to $1M: Early Stage Burn Rates
Data on early-stage profitability among SaaS startups. And an easy way to calculate cash burn rate runway using Operating Margin.
Article
Scale Studio
Dale Chang
Go To Market
Scale Studio
From $0 to $1M: What’s the Best Growth Metric?
You just made your first big sale. Now what’s the best metric to use to track growth and win over VCs? Here’s a look at the options.
Article
Dale Chang
Go To Market
Scale Studio
From $0 to $1M: The Crystal Ball for Growth
Net New ARR is the growth metric that gives you the best view into your future growth. Here is data on "good, better, best" startup growth rates.
Article
Dale Chang
News from the Scale portfolio and firm
Investment perspectives, market analysis, and growth playbooks from 30 years of backing Founders.








