Perspectives
Perspectives, not platitudes.
Investment perspectives, market analysis, and growth playbooks from 30 years of backing Founders. What we've learned, what we're seeing, and what actually works.
The Go-to-Market Resource Library
Tools, templates, and playbooks from operators who know what it takes to scale.

Explore insights
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Go To Market
Scale Studio
From $0 to $1M: Does the Rule of 40 Matter Early On?
Is the Rule of 40 useful for early-stage startups? We look at the answer using data on Rule of 40 performance at different revenue levels.
Article
Dale Chang
Trends
Verticals
The Third Wave of Restaurant Technology
The restaurant industry is becoming more digitized and automated. A look at the emerging “third wave” restaurant tech stack.
Article
Sam Baker
Trends
Scale News: The Business Of Relationships After COVID
The Scale team returns to the office this week ready to build relationships with entrepreneurs however and wherever works best.
Article
Trends
Dale Chang
Scale Studio
From $0 to $1M: Early Stage Burn Rates
Data on early-stage profitability among SaaS startups. And an easy way to calculate cash burn rate runway using Operating Margin.
Article
Scale Studio
Dale Chang
Go To Market
Scale Studio
From $0 to $1M: What’s the Best Growth Metric?
You just made your first big sale. Now what’s the best metric to use to track growth and win over VCs? Here’s a look at the options.
Article
Dale Chang
Go To Market
Scale Studio
From $0 to $1M: The Crystal Ball for Growth
Net New ARR is the growth metric that gives you the best view into your future growth. Here is data on "good, better, best" startup growth rates.
Article
Dale Chang
Scale Studio
Trends
Scale Studio Flash Update: On Track to Meet 2021 Targets
Enterprise SaaS is on track for a strong 2021, though a drop in sales efficiency shows many companies are aggressively spending on Sales & Marketing. New data from Scale Studio.
Article
Dale Chang
Rory O'Driscoll
Go To Market
Scale Studio
From $0 to $1M: Extending Your Hyper-Growth Period
Growth rates decline as your startup scales. Here are some thoughts on extending your hyper-growth period for as long as possible.
Article
Dale Chang
Security
Trends
Here’s What CISOs are Building (Because No One’s Making Software for Them to Buy)
A founder-focused look at security market opportunities using data from Scale’s Cybersecurity Perspectives 2021 report.
Article
Ariel Tseitlin
Go To Market
Scale Studio
From $0 to $1M: Compounding Growth
A look at how top-tier early growth rates determine a startup's future.
Article
Dale Chang
Trends
From Seed to Series A: Hiring Options in the Era of Global Teams
Overview of the hiring options available to fast-growing early-stage companies. Guest post from Eynat Guez, CEO of Papaya Global.
Article
Trends
Guest Author
Infrastructure
Portfolio
DevOps for Connected Devices: Scale Leads Esper's Series B
Scale is leading Esper's Series B funding round. Andy Vitus on why we invested in the leader in DevOps for edge devices.
Article
Andy Vitus
News from the Scale portfolio and firm
Investment perspectives, market analysis, and growth playbooks from 30 years of backing Founders.








