Perspectives

Perspectives, not platitudes.

Investment perspectives, market analysis, and growth playbooks from 30 years of backing Founders. What we've learned, what we're seeing, and what actually works.

The Go-to-Market Resource Library

Tools, templates, and playbooks from operators who know what it takes to scale.
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Fintech
Go To Market
BILL CEO and Founder René Lacerte on the unique challenges of PMF, GTM, and scaling in Fintech
Article
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Alex Niehenke
Portfolio
Security
Announcing our investment in Lumos
Article
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Ariel Tseitlin
Security
Cybersecurity perspectives 2024
Article
Security
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Ariel Tseitlin
Go To Market
Q124 flash update: Efficiency reaches new heights
Article
Go To Market
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Chris Young
Dale Chang
Security
A world after Wiz: Emerging opportunities in cloud security
Article
Security
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Shayan Shafii
Ariel Tseitlin
Infrastructure
Security
Trends
Building trustworthy AI systems: AI Reliability and Security are everyone’s problem
Article
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Maggie Basta
Go To Market
How we scaled this: Prospecting with sales development
Article
Go To Market
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Kristina McMillan
Go To Market
Trends
Verticals
Insurtech GTM Scorecard: Selling to Brokers
Article
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Alex Niehenke
Go To Market
Selling through stories
Article
Go To Market
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Robert Koehler
Fintech
Go To Market
Four critical mistakes fintech startups make, and how to avoid them
Article
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Sanjeev Kriplani
Go To Market
How we scaled this: Aligning your GTM plan
Article
Go To Market
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Sydney Sloan
AI Apps
Portfolio
Announcing our investment in Tavus
Article
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Max Abram
Rory O'Driscoll
Go To Market
How we scaled this: Prospecting to generate pipeline
Article
Go To Market
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Ralph Barsi
Go To Market
Trends
Where is the growth coming from? A data-driven look into 2024
Article
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Dale Chang
Chris Young
Edi Danalache
Security
The shifting landscape of application security
Article
Security
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Shayan Shafii
Ariel Tseitlin

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Investment perspectives, market analysis, and growth playbooks from 30 years of backing Founders.
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