Tools, templates, and been-to-market learnings
Earlier this week I had the chance to sit down with Box CFO Dylan Smith and discuss how Box was able to dramatically improve their cost structure while continuing to innovate and grow in the face of tough competition. The learnings Dylan shared from the journey Box embarked on in 2020 are broadly applicable to the challenges tech companies are facing going into 2023.
This Is What Winning In SaaS Looks Like In 2023. A case study of Box Inc.'s sharp focus on profitability beginning in 2020, leading to over-performance in a down market.
Scale Studio Flash Updates analyze a representative sample of enterprise software startups to measure industry growth rates and the health of the SaaS market. The most recent updates were Q122, 2022 Whisper Numbers, Q421, Q321, and Q221.
Note that for this update — due to recent market fluctuations — we spent some additional time acquiring a broader sample than in previous editions of our Flash Updates.
This post walks through the data and methodology behind our growth and burn multiple benchmarks, summarizing some of the key decisions we made in calculating them and providing some benchmark tables that might be useful for venture-backed software startups.
Responding to the flow of venture advice
A founder's tool to compare growth and burn across two years relative to similar-sized SaaS comps
Scale Studio Flash Updates analyze a representative sample of enterprise software startups to measure industry growth rates and the health of the SaaS market. The most recent updates were the 2022 Whisper Numbers, Q421, Q321, and Q221.
Product-Led Growth is rightly the go-to sales motion for startups tackling large addressable markets where your product can effectively do the early selling. As the first sales leadership hire at Esper, where we tackled category creation around “DevOps for Devices”, we decided to develop multiple sales motions far earlier than conventional wisdom says you should.
This eBook distills 20 years of SaaS metrics in to one, definitive guide complete with benchmarks of growth, efficiency, churn, and burn by revenue band, and calculations to use at different stages of startup growth.
Scale partner Eric Anderson observes that for software startups, distribution is often more important than unique technology.
