Resources

Go-To-Market Library

Proven frameworks, strategies, and tactical guides drawn from operators who’ve done this before, from high-level strategy to the templates you need to execute.
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AI
The State of GTM AI in 2025

State of GTM AI in 2025: adoption rates, working use cases, tool landscape, and implementation best practices. Comprehensive market analysis.

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Sales Compensation
Sales comp clinic: Answering your questions

Get answers to the most frequent sales compensation questions we hear from early-stage startups.

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Finance
How to nail your board deck

Learn how to nail your board deck every time.

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Marketing
How to craft a great marketing plan

Sydney Sloan, CMO of G2, walks through her battle-tested approach to building annual marketing plans.

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Finance
Financial planning template

Early and mid-stage startups of any sophistication can use this templated planning model to create intelligent pro forma financial projections.

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Sales Strategy
Founder-led sales and marketing never ends

Framework for ongoing founder involvement in GTM: key deals, positioning ownership, and customer relationships.

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GTM Benchmarks

GTM performance statistics from high-growth startups.  See what good performance looks like when powered by AI.
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Marketing
Marketing budget template
Tool & Templates
Marketing
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Sales Strategy
Multithreading to win committee deals
Tool & Templates
Sales Strategy
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How We Scaled This Summit: A CEO's 10 mistakes in 10 years
Video
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Marketing
Pipeline hierarchy of needs
Tool & Templates
Marketing
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Marketing
Inaugural Product Marketing Council
Video
Marketing
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Sales development resource planning model
Tool & Templates
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People Ops
Post-pandemic remote work policies
Article
People Ops
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Sales Strategy
Sales hierarchy of needs
Tool & Templates
Sales Strategy
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Sales Development Strategy
SDR qualified lead definition & handoff
Tool & Templates
Sales Development Strategy
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Sales Development Strategy
Building first-class sales development orgs
Sales Development Strategy
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Finance
Thoughts on annual planning
Finance
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Sales Strategy
Overcoming customer indecision
Video
Sales Strategy
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Sales Development Strategy
The state of sales development 2023
Presentation
Sales Development Strategy
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The power of outbound: Strategies for success
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Marketing
Mastering pipeline planning and budget alignment
Marketing
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Sales Strategy
Sales execution framework
Sales Strategy
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Marketing
How demand gen teams are adapting to headwinds
Marketing
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Unlocking more value for your customers with Olivia Nottebohm (Box, DropBox, Notion)
Video
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News from the Scale portfolio and firm

Investment perspectives, market analysis, and growth playbooks from 30 years of backing Founders.
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