Resources

Go-To-Market Library

Proven frameworks, strategies, and tactical guides drawn from operators who’ve done this before, from high-level strategy to the templates you need to execute.
Featured Resources
See All
This is some text inside of a div block.
1/3
AI
The State of GTM AI in 2025

State of GTM AI in 2025: adoption rates, working use cases, tool landscape, and implementation best practices. Comprehensive market analysis.

Read More
This is some text inside of a div block.
Sales Compensation
Sales comp clinic: Answering your questions

Get answers to the most frequent sales compensation questions we hear from early-stage startups.

Read More
This is some text inside of a div block.
Finance
How to nail your board deck

Learn how to nail your board deck every time.

Read More
This is some text inside of a div block.
Marketing
How to craft a great marketing plan

Sydney Sloan, CMO of G2, walks through her battle-tested approach to building annual marketing plans.

Read More
This is some text inside of a div block.
Finance
Financial planning template

Early and mid-stage startups of any sophistication can use this templated planning model to create intelligent pro forma financial projections.

Read More
This is some text inside of a div block.
Sales Strategy
Founder-led sales and marketing never ends

Framework for ongoing founder involvement in GTM: key deals, positioning ownership, and customer relationships.

Read More
This is some text inside of a div block.

GTM Benchmarks

GTM performance statistics from high-growth startups.  See what good performance looks like when powered by AI.
Learn More
This is some text inside of a div block.
Explore resources
Filters
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
5 sales tactics for today’s tough selling market
Five sales tactics for success when selling to budget-constrained buyers in difficult markets.
Read More
This is some text inside of a div block.
No items found.
Marketing
Aligning GTM strategies with account-based execution
Guide to connecting company GTM strategy to account-level execution plans in ABM.
Marketing
Read More
This is some text inside of a div block.
No items found.
Marketing
Building predictable pipeline during a downturn
Playbook for building predictable pipeline in tough markets: channel prioritization, efficiency optimization, and messaging adjustments.
Marketing
Read More
This is some text inside of a div block.
No items found.
Sales Strategy
Data-driven sales coaching
Guide to analytics-based sales coaching: metrics to track, conversation analysis, and personalized development plans.
Sales Strategy
Read More
This is some text inside of a div block.
No items found.
Marketing
Funnel metrics & attribution strategy
Video
Marketing
Read More
This is some text inside of a div block.
No items found.
Marketing
Demand creation and demand capture to increase and close pipeline
Framework for balancing demand creation (brand/content) and demand capture (performance marketing) in pipeline generation.
Marketing
Read More
This is some text inside of a div block.
No items found.
Sales Development Strategy
Generative AI for sales teams
Presentation
Sales Development Strategy
Read More
This is some text inside of a div block.
No items found.
Hiring for sales success: Aligning talent with modern market demands
Read More
This is some text inside of a div block.
No items found.
Marketing
Getting PLG right
Video
Marketing
Read More
This is some text inside of a div block.
No items found.
GTM strategy made simple: frameworks and strategies
Read More
This is some text inside of a div block.
No items found.
Sales Development Strategy
How the best SDR teams navigate uncertain times
Presentation
Sales Development Strategy
Read More
This is some text inside of a div block.
No items found.
Finance
Liquidation Template 1 - Non Participating, No Seniority
Tool & Templates
Finance
Read More
This is some text inside of a div block.
No items found.
How We Scaled This: Fireside chat with Denise Persson & Lars Christensen (Snowflake)
Video
Read More
This is some text inside of a div block.
No items found.
How We Scaled This: Scaling sales processes
Tool & Templates
Read More
This is some text inside of a div block.
No items found.
Finance
Liquidation Template 2 - Non Participating with Seniority
Tool & Templates
Finance
Read More
This is some text inside of a div block.
No items found.
How We Scaled This Summit: Fireside chat with Meagen Eisenberg
Video
Read More
This is some text inside of a div block.
No items found.
Finance
Liquidation Template 3 - Participation Uncapped
Tool & Templates
Finance
Read More
This is some text inside of a div block.
No items found.
Sales Strategy
Maximizing accountability, development and sales results through QSRs
Presentation
Sales Strategy
Read More
This is some text inside of a div block.
No items found.

News from the Scale portfolio and firm

Investment perspectives, market analysis, and growth playbooks from 30 years of backing Founders.
View All Press
This is some text inside of a div block.