Resources

Go-To-Market Library

Proven frameworks, strategies, and tactical guides drawn from operators who’ve done this before, from high-level strategy to the templates you need to execute.
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Marketing
Founder-led sales and marketing never ends

Framework for ongoing founder involvement in GTM: key deals, positioning ownership, and customer relationships.

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AI
AEO playbook for B2B software companies

Answer engine optimization (AEO)— what it is, why it matters now, and what to do about it. This is a practical playbook for winning visibility in AI-powered search, before your buyers ever visit your website.

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AI
The State of GTM AI in 2025

State of GTM AI in 2025: adoption rates, working use cases, tool landscape, and implementation best practices. Comprehensive market analysis.

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Sales Compensation
Sales comp clinic: Answering your questions

Get answers to the most frequent sales compensation questions we hear from early-stage startups.

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Finance
How to nail your board deck

Learn how to nail your board deck every time.

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Marketing
How to craft a great marketing plan

Sydney Sloan, CMO of G2, walks through her battle-tested approach to building annual marketing plans.

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Finance
Financial planning template

Early and mid-stage startups of any sophistication can use this templated planning model to create intelligent pro forma financial projections.

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Sales Strategy
Founder-led sales and marketing never ends

Framework for ongoing founder involvement in GTM: key deals, positioning ownership, and customer relationships.

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GTM Benchmarks

GTM performance statistics from high-growth startups.  See what good performance looks like when powered by AI.
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Marketing
5 critical changes to drive pipeline generation
Five critical marketing changes needed to improve pipeline generation.
Video
Marketing
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Sales Strategy
5 efficient growth strategies defining B2B success in 2023
Five strategies for capital-efficient B2B growth.
Video
Sales Strategy
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5 sales tactics for today’s tough selling market
Five sales tactics for success when selling to budget-constrained buyers in difficult markets.
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Marketing
Aligning GTM strategies with account-based execution
Guide to connecting company GTM strategy to account-level execution plans in ABM.
Marketing
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Marketing
Building predictable pipeline during a downturn
Playbook for building predictable pipeline in tough markets: channel prioritization, efficiency optimization, and messaging adjustments.
Marketing
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Sales Strategy
Data-driven sales coaching
Guide to analytics-based sales coaching: metrics to track, conversation analysis, and personalized development plans.
Sales Strategy
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Marketing
Funnel metrics & attribution strategy
Video
Marketing
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Marketing
Demand creation and demand capture to increase and close pipeline
Framework for balancing demand creation (brand/content) and demand capture (performance marketing) in pipeline generation.
Marketing
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Sales Development Strategy
Generative AI for sales teams
Presentation
Sales Development Strategy
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Hiring for sales success: Aligning talent with modern market demands
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Marketing
Getting PLG right
Video
Marketing
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GTM strategy made simple: frameworks and strategies
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Sales Development Strategy
How the best SDR teams navigate uncertain times
Presentation
Sales Development Strategy
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Finance
Liquidation Template 1 - Non Participating, No Seniority
Tool & Templates
Finance
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How We Scaled This: Fireside chat with Denise Persson & Lars Christensen (Snowflake)
Video
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How We Scaled This: Scaling sales processes
Tool & Templates
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Finance
Liquidation Template 2 - Non Participating with Seniority
Tool & Templates
Finance
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How We Scaled This Summit: Fireside chat with Meagen Eisenberg
Video
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