Perspectives
Perspectives, not platitudes.
Investment perspectives, market analysis, and growth playbooks from 30 years of backing Founders. What we've learned, what we're seeing, and what actually works.
Let the commodities be commodities
How to build defensible companies in the face of LLM “startup killers”.
Which AI verticals will have the next unicorn?
A framework for generative AI explosion in verticals.
Introducing our GTM benchmark tool
See what “good” GTM looks like based on 175+ VC-backed startups.
The Go-to-Market Resource Library
Tools, templates, and playbooks from operators who know what it takes to scale.
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Portfolio
Referral Marketing, Our Investment in Extole
The power of referral is the next phase in digital marketing
Article
Portfolio
Stacey Bishop
Go To Market
Why Every CEO Should Own Customer Retention
By guest columnist Monica Adractas VP, Customer Success at Box, a ScaleVP portfolio company.
Article
Go To Market
Guest Author
Trends
AWS re:Invent 2014 Recap
An insider view on the news, events and happenings of re:Invent 2014
Article
Trends
Ariel Tseitlin
Portfolio
Security
The War on Cyberattacks - Our investment in Agari
Two-thirds of all worldwide email is spam, including phishing
Article
Ariel Tseitlin
AI Apps
Trends
Is Your Software Automated by Algorithms?
The new era of machine learning is eating up software
Article
Alex Niehenke
Trends
The ScaleVP Team is Growing
Welcome Cack Wilhelm and Rose Yuan; Congrats Ariel Tseitlin & Susan Liu
Article
Trends
Kate Mitchell
Portfolio
Productivity
ScaleVP backs Marketing Attribution Company - Bizible
It's the longest running joke in advertising, coined by the late John H. Wanamaker: "Half my advertising is wasted; I just don't know which half".
Article
Stacey Bishop
Security
Trends
Investing in Security Innovation
Survey Results: What is most important to CISOs?
Article
Bill Burns
Go To Market
From SMB to the Enterprise: When to Move Upmarket
Advice from Leading Entrepreneurs on When to Move Upmarket
Article
Go To Market
Alex Niehenke
Security
Trends
InfoSec Uncovered: Exploring the mind of the CISO
A look at the social and technological trends that are most impacting information security programs
Article
Ariel Tseitlin
Go To Market
Fly or Die: 4 Questions to Ask Before Your Startup Scales Up
How do you know when you're about to get to startup heaven, scaling up fast and reliably?
Article
Go To Market
Sharon Wienbar
Go To Market
How to Reduce Customer Churn
Focusing on reducing churn now will strengthen revenue growth quarter over quarter
Article
Go To Market
Zack Urlocker
Rory O'Driscoll
News from the Scale portfolio and firm
Investment perspectives, market analysis, and growth playbooks from 30 years of backing Founders.
