Annual GTM Planning | Sales Strategy
AI may not be ready to handle your full close, but it can help with nearly every part of the process leading up to it.
Using AI personas to perfect your messaging
A guide on how to use AI buyer personas to craft messaging that converts.
Former General Manager & Senior Vice President of Analytics
AI spotlight
May 26, 2026
AEO playbook for B2B software companies
Answer engine optimization (AEO)— what it is, why it matters now, and what to do about it. This is a practical playbook for winning visibility in AI-powered search, before your buyers ever visit your website.
Sydney Sloan
Chief Marketing Officer
.avif)
January 7, 2026
Using AI personas to perfect your messaging
A guide on how to use AI buyer personas to craft messaging that converts.
Matt Amundson
Chief Marketing Officer
November 3, 2025
The State of GTM AI in 2025
State of GTM AI in 2025: adoption rates, working use cases, tool landscape, and implementation best practices. Comprehensive market analysis.
Mark Gustaferro
GTM Platform Operations Associate
October 4, 2025
How Motion’s head of sales built a deal-scoring digital twin
Case study on Motion's AI digital twin for deal scoring: implementation approach and results.
September 18, 2025
The evolution of AI SDRs and where it’s working today
Analysis of AI SDR landscape: evolution from automation to agents and current working applications.
Kristina McMillan
Former VP of Sales Research
September 12, 2025
From hype to utility: What agents actually mean for GTM teams
Framework for evaluating AI agent capabilities and implementing real workflows that deliver value.
Kristina McMillan
Former VP of Sales Research
August 21, 2025
How to use AI to make standardized account plans
Guide to using AI for consistent, comprehensive account plans at scale. Templates and automation workflow.
Blake Cohlan
August 18, 2025
SEO in the age of AI: How to remain relevant
Guide to SEO strategy for AI search: optimizing for LLM citation and Answer Engine Optimization.
John-Henry Scherck
August 18, 2025
GTM AI lab #7: BYO GPT!
Advanced workshop for building custom GPTs. Bring-your-own-use-case format.
August 18, 2025
6 ways to coach your sellers with AI
Six AI coaching methods for sales teams: call analysis, deal inspection, skill assessment, and performance tracking.
Neil Harrington
August 8, 2025
Build an AI agent for prospecting
Workshop with step-by-step guide to building an AI agent for prospecting: research, personalization, and outreach.
Kristina McMillan
Former VP of Sales Research
July 23, 2025
GTM AI lab: Using AI to build account plans
Workshop on using AI to create account plans including stakeholder mapping and opportunity analysis.
July 23, 2025
GTM AI lab #4: BYO GPT!
Workshop for building custom GPTs for sales and marketing workflows. Bring-your-own-use-case format.
July 17, 2025
How SupportLogic uses AI to scale account intelligence
Case study on SupportLogic's AI-powered account intelligence for customer health visibility and expansion targeting.
Kristina McMillan
Former VP of Sales Research
July 16, 2025
Try our GPT for building pitch decks
Free AI-powered tool for creating and improving B2B sales presentations.
Kristina McMillan
Former VP of Sales Research
Pete Giordano
July 2, 2025
GTM AI lab: Perfecting your sales pitch deck with AI
Workshop on using AI to improve sales pitch decks through messaging refinement and competitive positioning.
June 27, 2025
GTM AI lab: Build your first agent
Workshop with step-by-step guide to building your first AI agent for GTM workflows.
June 5, 2025
How Socure booked more meetings with fewer SDRs using AI
Case study on Socure's AI-powered prospecting implementation that increased meetings while reducing SDR headcount.
June 4, 2025
The rise of AI operations and the GTM Engineer
Overview of how AI operations is creating the GTM Engineer role in revenue teams.
June 4, 2025
How Flatfile uses AI to 6x their prospecting response rates
Case study on Flatfile's AI-powered prospecting implementation and results.
June 4, 2025
AI in GTM: Innovate or die
Analysis of competitive pressure and the imperative for GTM teams to adopt AI.
What’s next with AI?
Quality wants a turn
Scale Benchmark Report 2025
Based on 278 GTM engineers
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