Perspectives

Perspectives, not platitudes.

Investment perspectives, market analysis, and growth playbooks from 30 years of backing Founders. What we've learned, what we're seeing, and what actually works.

The Go-to-Market Resource Library

Tools, templates, and playbooks from operators who know what it takes to scale.
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Go To Market
Customer Retention Lessons From Early Movers in Other Industries
Consumer brands that quickly implemented renewal incentives provide useful tactics for enterprise SaaS startups. 
Article
Go To Market
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Dale Chang
Scale Studio
What Just Happened? Flash Report on Q1 SaaS Sales
Preliminary Q1 results show median Q1 Plan attainment of 80% but wide dispersion of outcomes.
Article
Scale Studio
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Rory O'Driscoll
Go To Market
Morale Matters: Some Do’s and Don’ts of Cost Cutting
Startups are scrambling to reduce cash burn, but acting too quickly can lead to self-inflicted morale damage that could linger well past the downturn itself.
Article
Go To Market
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Dale Chang
Trends
Admitting Ignorance: Planning in the Time of COVID
A framework for scenario planning right now and a way to think about “inside” rounds.
Article
Trends
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Rory O'Driscoll
Portfolio
Security
Proxy: Digital Identity in the Physical World
Alexander Niehenke discusses Scale’s lead investment in Proxy’s $42M Series B financing round.
Article
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Alex Niehenke
Scale Studio
SaaS Metrics: Getting More Signal from the Churn Metric
Our series on Customer Retention continues with a look at adjustments to the Churn rate calculation that add greater precision.
Article
Scale Studio
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Dale Chang
Scale Studio
A Quick Primer on the Rule of 40
A framework for measuring the balance of growth and profitability in the world of SaaS
Article
Scale Studio
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Sam Baker
Scale Studio
SaaS Metrics: To Understand Customer Retention, Start with Churn
Part 1 of a series on Churn and Retention for founders seeking a solid foundation in churn rate and retention analysis. 
Article
Scale Studio
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Dale Chang
Security
Trends
Cybersecurity Perspectives 2020
Scale's annual survey of trends in enterprise cybersecurity
Article
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Ariel Tseitlin
Trends
CCPA for B2B Software Startups
Download <The Startup Guide to CCPA> for a B2B startup-focused guide to California’s new privacy law
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Portfolio
Verticals
OM1: Leadership in the Real-World Evidence Data Market
OM1 uses machine learning to create unique datasets of real-world evidence that help healthcare companies accelerate regulatory approvals and better measure ROI.
Article
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Rory O'Driscoll
Portfolio
Productivity
Bill.com: Building a SaaS Leader with Conviction and Grit
Today the New York Stock Exchange began trading shares of BILL, marking the public debut of Scale portfolio company Bill.com.
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Trends
Is AWS Coming for Your Startup? Notes from re:Invent 2019
In a closed-door VC briefing, AWS provided a surprisingly direct description of how it decides whether to enter a new market.&#13;
Article
Trends
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Eric Anderson
AI Apps
Portfolio
Observe.AI Transforms Contact Centers with Voice AI
Announcing our investment in Observe.AI, the leading provider of next-generation voice AI that helps contact center agents provide better customer experience through AI-based coaching and insights
Article
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Andy Vitus
Trends
Will Open Source Get More Open in 2020?
Recent moves from Cloudera, Yugabyte, and Chef show their interest in getting more open. Though it’s too soon to say it signals a broad trend that others will follow. &#13;
Article
Trends
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Eric Anderson

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Investment perspectives, market analysis, and growth playbooks from 30 years of backing Founders.
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