Perspectives
Perspectives, not platitudes.
Investment perspectives, market analysis, and growth playbooks from 30 years of backing Founders. What we've learned, what we're seeing, and what actually works.
Let the commodities be commodities
How to build defensible companies in the face of LLM “startup killers”.
Which AI verticals will have the next unicorn?
A framework for generative AI explosion in verticals.
Introducing our GTM benchmark tool
See what “good” GTM looks like based on 175+ VC-backed startups.
The Go-to-Market Resource Library
Tools, templates, and playbooks from operators who know what it takes to scale.
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Go To Market
Scale Studio
Burn Rate: Calibrating SaaS Cash Burn
There more to cash burn than just what a startup spends.
Article
Sam Baker
Scale Studio
Burn Rate: A Founders Refresher on SaaS P&L
The first in a series on burn rate, we cover the basics of the income statement (P&L) with a SaaS-centric look at its major components.
Article
Scale Studio
Dale Chang
Portfolio
Verticals
Spruce: Picks and Shovels for the PropTech Revolution
Announcing our investment in Spruce, the company dismantling the status quo in title search, title insurance, and escrow services.
Article
Alex Niehenke
Go To Market
Customer Retention with the Thriving-Striving-Surviving Health Score
SaaS businesses need to understand every customer’s unique situation right now. Here’s how to run a customer health segmentation exercise without creating a lot of friction for your customers.
Article
Go To Market
Dale Chang
Scale Studio
SaaS Metrics: Diagnose Customer Loss with Renewal and Retention Rates
Cash is king right now, and retaining customers is far more cash efficient than finding new ones. Here’s how to track Renewal and Retention rates.
Article
Scale Studio
Dale Chang
Go To Market
Customer Retention Lessons From Early Movers in Other Industries
Consumer brands that quickly implemented renewal incentives provide useful tactics for enterprise SaaS startups.
Article
Go To Market
Dale Chang
Scale Studio
What Just Happened? Flash Report on Q1 SaaS Sales
Preliminary Q1 results show median Q1 Plan attainment of 80% but wide dispersion of outcomes.
Article
Scale Studio
Rory O'Driscoll
Go To Market
Morale Matters: Some Do’s and Don’ts of Cost Cutting
Startups are scrambling to reduce cash burn, but acting too quickly can lead to self-inflicted morale damage that could linger well past the downturn itself.
Article
Go To Market
Dale Chang
Trends
Admitting Ignorance: Planning in the Time of COVID
A framework for scenario planning right now and a way to think about “inside” rounds.
Article
Trends
Rory O'Driscoll
Portfolio
Security
Proxy: Digital Identity in the Physical World
Alexander Niehenke discusses Scale’s lead investment in Proxy’s $42M Series B financing round.
Article
Alex Niehenke
Scale Studio
SaaS Metrics: Getting More Signal from the Churn Metric
Our series on Customer Retention continues with a look at adjustments to the Churn rate calculation that add greater precision.
Article
Scale Studio
Dale Chang
Scale Studio
A Quick Primer on the Rule of 40
A framework for measuring the balance of growth and profitability in the world of SaaS
Article
Scale Studio
Sam Baker
Scale Studio
SaaS Metrics: To Understand Customer Retention, Start with Churn
Part 1 of a series on Churn and Retention for founders seeking a solid foundation in churn rate and retention analysis.
Article
Scale Studio
Dale Chang
News from the Scale portfolio and firm
Investment perspectives, market analysis, and growth playbooks from 30 years of backing Founders.
