Perspectives
Perspectives, not platitudes.
Investment perspectives, market analysis, and growth playbooks from 30 years of backing Founders. What we've learned, what we're seeing, and what actually works.
The Go-to-Market Resource Library
Tools, templates, and playbooks from operators who know what it takes to scale.

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Go To Market
Scale Studio
SaaS Metrics: A Primer on SaaS Sales Efficiency
A founder's refresher on the sales efficiency metric: how it’s calculated, how it’s used, and what it tells you about your go-to-market model.
Article
Dale Chang
Scale Studio
What a Difference a Quarter Makes: COVID’s Impact on Q2 Performance
During Q2, enterprise SaaS grew but at a slower rate. Here is the ARR attainment data for Scale's portfolio during the first full quarter of COVID.
Article
Scale Studio
Dale Chang
Productivity
Trends
The User x Use Case Framework for No-Code and Low-Code
Scale’s Chris Yin shares a framework for organizing the low/no-code market by users and use cases.
Article
Chris Yin
Go To Market
Scale Studio
Burn Rate: Calibrating SaaS Cash Burn
There more to cash burn than just what a startup spends.
Article
Sam Baker
Scale Studio
Burn Rate: A Founders Refresher on SaaS P&L
The first in a series on burn rate, we cover the basics of the income statement (P&L) with a SaaS-centric look at its major components.
Article
Scale Studio
Dale Chang
Portfolio
Verticals
Spruce: Picks and Shovels for the PropTech Revolution
Announcing our investment in Spruce, the company dismantling the status quo in title search, title insurance, and escrow services.
Article
Alex Niehenke
Go To Market
Customer Retention with the Thriving-Striving-Surviving Health Score
SaaS businesses need to understand every customer’s unique situation right now. Here’s how to run a customer health segmentation exercise without creating a lot of friction for your customers.
Article
Go To Market
Dale Chang
Scale Studio
SaaS Metrics: Diagnose Customer Loss with Renewal and Retention Rates
Cash is king right now, and retaining customers is far more cash efficient than finding new ones. Here’s how to track Renewal and Retention rates.
Article
Scale Studio
Dale Chang
Go To Market
Customer Retention Lessons From Early Movers in Other Industries
Consumer brands that quickly implemented renewal incentives provide useful tactics for enterprise SaaS startups.
Article
Go To Market
Dale Chang
Scale Studio
What Just Happened? Flash Report on Q1 SaaS Sales
Preliminary Q1 results show median Q1 Plan attainment of 80% but wide dispersion of outcomes.
Article
Scale Studio
Rory O'Driscoll
Go To Market
Morale Matters: Some Do’s and Don’ts of Cost Cutting
Startups are scrambling to reduce cash burn, but acting too quickly can lead to self-inflicted morale damage that could linger well past the downturn itself.
Article
Go To Market
Dale Chang
Trends
Admitting Ignorance: Planning in the Time of COVID
A framework for scenario planning right now and a way to think about “inside” rounds.
Article
Trends
Rory O'Driscoll
Portfolio
Security
Proxy: Digital Identity in the Physical World
Alexander Niehenke discusses Scale’s lead investment in Proxy’s $42M Series B financing round.
Article
Alex Niehenke
News from the Scale portfolio and firm
Investment perspectives, market analysis, and growth playbooks from 30 years of backing Founders.








