Perspectives
Perspectives, not platitudes.
Investment perspectives, market analysis, and growth playbooks from 30 years of backing Founders. What we've learned, what we're seeing, and what actually works.
The Go-to-Market Resource Library
Tools, templates, and playbooks from operators who know what it takes to scale.

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Go To Market
Scale Studio
Enterprise SaaS Returns to Growth Mode: Scale Studio Q3 Data
How much growth is possible next year? Scale Studio data on Q3 performance has us cautiously optimistic for enterprise SaaS in 2021.
Article
Dale Chang
Trends
The Big Budget Question for 2021: How Much Re-acceleration Is Realistic?
With 2021 annual planning underway, we look at how to determine whether it is again time to step on the gas -- and if so, when and how much?
Article
Trends
Rory O'Driscoll
Portfolio
The Root Insurance IPO: Lessons From Columbus
Congratulations to Team Root on today’s IPO! Scale’s Alex Niehenke shares what he learned on all those trips to Columbus, OH.
Article
Portfolio
Alex Niehenke
Fintech
Portfolio
Papaya Global: Why We Invested
Scale partner Rory O'Driscoll outlines our investment thesis in people & payroll services software company Papaya Global.
Article
Rory O'Driscoll
Go To Market
Scale Studio
The Wonder Years of SaaS: Balancing Growth and Sales Efficiency
On the path to IPO, when does it make sense to sacrifice sales efficiency for revenue growth? We look at the data behind the “Wonder Years”.
Article
Dale Chang
Portfolio
Productivity
JFrog: A DevOps Company with Adaptability in its DNA
Scale partner Andy Vitus shares his thoughts on the secret of the liquid software pioneer's success: adaptability in everything.
Article
Andy Vitus
Scale Studio
SaaS Metrics: A History of the Magic Number
“It’s… Magic!” Every superhero has an origin story. Here’s how one humble SaaS metric became the super-useful Magic Number.
Article
Scale Studio
Dale Chang
Go To Market
Scale Studio
SaaS Metrics: A Primer on SaaS Sales Efficiency
A founder's refresher on the sales efficiency metric: how it’s calculated, how it’s used, and what it tells you about your go-to-market model.
Article
Dale Chang
Scale Studio
What a Difference a Quarter Makes: COVID’s Impact on Q2 Performance
During Q2, enterprise SaaS grew but at a slower rate. Here is the ARR attainment data for Scale's portfolio during the first full quarter of COVID.
Article
Scale Studio
Dale Chang
Productivity
Trends
The User x Use Case Framework for No-Code and Low-Code
Scale’s Chris Yin shares a framework for organizing the low/no-code market by users and use cases.
Article
Chris Yin
Go To Market
Scale Studio
Burn Rate: Calibrating SaaS Cash Burn
There more to cash burn than just what a startup spends.
Article
Sam Baker
Scale Studio
Burn Rate: A Founders Refresher on SaaS P&L
The first in a series on burn rate, we cover the basics of the income statement (P&L) with a SaaS-centric look at its major components.
Article
Scale Studio
Dale Chang
Portfolio
Verticals
Spruce: Picks and Shovels for the PropTech Revolution
Announcing our investment in Spruce, the company dismantling the status quo in title search, title insurance, and escrow services.
Article
Alex Niehenke
Go To Market
Customer Retention with the Thriving-Striving-Surviving Health Score
SaaS businesses need to understand every customer’s unique situation right now. Here’s how to run a customer health segmentation exercise without creating a lot of friction for your customers.
Article
Go To Market
Dale Chang
News from the Scale portfolio and firm
Investment perspectives, market analysis, and growth playbooks from 30 years of backing Founders.








