Resources

Go-To-Market Library

Proven frameworks, strategies, and tactical guides drawn from operators who’ve done this before, from high-level strategy to the templates you need to execute.
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AI
The State of GTM AI in 2025

State of GTM AI in 2025: adoption rates, working use cases, tool landscape, and implementation best practices. Comprehensive market analysis.

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Sales Compensation
Sales comp clinic: Answering your questions

Get answers to the most frequent sales compensation questions we hear from early-stage startups.

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Finance
How to nail your board deck

Learn how to nail your board deck every time.

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Marketing
How to craft a great marketing plan

Sydney Sloan, CMO of G2, walks through her battle-tested approach to building annual marketing plans.

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Finance
Financial planning template

Early and mid-stage startups of any sophistication can use this templated planning model to create intelligent pro forma financial projections.

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Sales Strategy
Founder-led sales and marketing never ends

Framework for ongoing founder involvement in GTM: key deals, positioning ownership, and customer relationships.

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GTM Benchmarks

GTM performance statistics from high-growth startups.  See what good performance looks like when powered by AI.
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Marketing
Marketing interview questions - Series C+
Interview question bank for evaluating Series C+ marketing candidates and senior leadership roles.
Tool & Templates
Marketing
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Maria Pergolino
AI for sales rep and manager enablement
Guide to AI tools and workflows for sales rep productivity and manager coaching.
Video
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AI
The rise of AI operations and the GTM Engineer
Overview of how AI operations is creating the GTM Engineer role in revenue teams.
Article
AI
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AI
How Flatfile uses AI to 6x their prospecting response rates
Case study on Flatfile's AI-powered prospecting implementation and results.
Tool & Templates
AI
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AI
AI in GTM: Innovate or die
Analysis of competitive pressure and the imperative for GTM teams to adopt AI.
Article
AI
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Marketing
The art of high-impact events
Event strategy framework: format selection, audience targeting, content design, and ROI measurement.
Article
Marketing
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Marketing
Best practices for CEO-CMO 1:1s
Guide to effective CEO-CMO 1:1 meetings: agenda structure, metrics review, and alignment maintenance.
Article
Marketing
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Maria Pergolino
Naming the Lakehouse: How Databricks created their category
GTM Summit case study on how Databricks created the 'Lakehouse' category. Lessons for B2B category design.
Article
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Marketing
How to 20x your impact at executive roundtables
Guide to maximizing value from executive roundtable events: preparation, participation, and follow-up.
Article
Marketing
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Marketing
Building a winning analyst relations strategy
Workshop on analyst relations: analyst identification, briefing strategy, inquiry optimization, and report influence.
Marketing
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Finance
Effective board reporting
Finance council session on board reporting best practices: metric selection, narrative structure, and Q&A preparation.
Finance
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AI
What’s working in AI prospecting: Prompts to start using today
SDR tech council session with copy-paste AI prompts for research, personalization, and sequence generation.
Video
AI
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How to price AI: The cheat sheet for B2B founders
Cheat sheet for AI product pricing: value-based foundations, usage components, outcome-based models, and common mistakes.
Article
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Pricing
Driving quick wins with your pricing strategy
Pricing workshop on identifying immediate opportunities in packaging, discounting, and value communication.
Pricing
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Sales Compensation
Compensation matters
A practical guide for reviewing compensation in a venture-backed board.
Sales Compensation
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Rory O'Driscoll
Sales Strategy
Selling through stories
Five-step framework for scaling storytelling in sales: brainstorm, narrow down, research, structure the story arc (protagonist, challenge, resolution), and leverage for assets.
Article
Sales Strategy
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Finance
Internal financial dashboard template
Template for internal financial dashboards covering key SaaS metrics. Downloadable resource.
Tool & Templates
Finance
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Sales Development Strategy
How We Scaled This: Prospecting to generate pipeline
Case study on prospecting: targeting criteria, outbound sequences, personalization tactics, and conversion optimization.
Article
Sales Development Strategy
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News from the Scale portfolio and firm

Investment perspectives, market analysis, and growth playbooks from 30 years of backing Founders.
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