Resources

Go-To-Market Library

Proven frameworks, strategies, and tactical guides drawn from operators who’ve done this before, from high-level strategy to the templates you need to execute.
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AI
The State of GTM AI in 2025

State of GTM AI in 2025: adoption rates, working use cases, tool landscape, and implementation best practices. Comprehensive market analysis.

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Sales Compensation
Sales comp clinic: Answering your questions

Get answers to the most frequent sales compensation questions we hear from early-stage startups.

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Finance
How to nail your board deck

Learn how to nail your board deck every time.

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Marketing
How to craft a great marketing plan

Sydney Sloan, CMO of G2, walks through her battle-tested approach to building annual marketing plans.

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Finance
Financial planning template

Early and mid-stage startups of any sophistication can use this templated planning model to create intelligent pro forma financial projections.

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Sales Strategy
Founder-led sales and marketing never ends

Framework for ongoing founder involvement in GTM: key deals, positioning ownership, and customer relationships.

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GTM Benchmarks

GTM performance statistics from high-growth startups.  See what good performance looks like when powered by AI.
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Sales Compensation
FAQs: Sales compensation for early stage startups
FAQ covering common sales compensation questions for early-stage startups: OTE benchmarks, quota setting, and ramp periods.
Article
Sales Compensation
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Alex Niehenke
Marketing
The art of pipeline: 4 keys to efficient growth
Presentation
Marketing
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Marketing
Scaling the demand engine
Presentation
Marketing
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Sales Strategy
Sales process design
Presentation
Sales Strategy
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Sales Strategy
Sales process by market size examples
Tool & Templates
Sales Strategy
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Sales Strategy
Pre-meeting research checklist
Tool & Templates
Sales Strategy
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Marketing
Growth prioritization matrix
Tool & Templates
Marketing
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Sales Development Strategy
Signal-based selling: How to leverage intent data for the enterprise
Sales Development Strategy
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Finance
G&A benchmarking survey
Presentation
Finance
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Sales Strategy
The champion identification checklist
Tool & Templates
Sales Strategy
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Sales Strategy
Book of funnels
Reference guide covering sales funnel stage definitions and conversion benchmarks.
Presentation
Sales Strategy
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Sales Strategy
The Magic Meeting
Tool & Templates
Sales Strategy
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Marketing
Best practices for generating pipeline in an evolving market
Presentation
Marketing
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Finance
Board deck template: 0-1MM
Board deck template for early-stage companies at $0-1M ARR. Downloadable resource.
Tool & Templates
Finance
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Marketing
How We Scaled This: Aligning on your GTM plan
Case study on aligning sales, marketing, and CS into unified go-to-market strategy.
Presentation
Marketing
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RevOps
Crafting a RevOps framework for success
Presentation
RevOps
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Sales Strategy
Sales pitch deck assessment
Framework for evaluating and improving sales pitch decks.
Sales Strategy
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Sales Strategy
Mutual action plans
Template and framework for mutual action plans (MAPs) in enterprise sales.
Sales Strategy
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News from the Scale portfolio and firm

Investment perspectives, market analysis, and growth playbooks from 30 years of backing Founders.
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